A Day in the West Jeep Tours

A Day in the West calls itself Arizona’s oldest family-owned Jeep tour company, and the family is the Bradshaws: Bob Bradshaw arrived in 1945, opened a photo studio in 1949, and the family ran trail rides from his ranch before John Bradshaw took over in the mid-1990s. Today the tours are private, five or six guests plus a guide, on the classic West Sedona trails.

Tours and Prices

• Diamondback Gulch, the most popular and the roughest, rated extreme: two hours, $104.95, ages 3 and up, six maximum.
• Colorado Plateau up to the Mogollon Rim, Red Rock West for history, culture and movie locations, Lil’ Rattler and the easy Lil’ Outlaw: two hours, $104.95.
• Red Rock Highlights, in town and all ages, two hours from $59.95; Red Rock Panoramic, 90 minutes, $74.95.
• Doe Mountain guided hike: two to three hours, $119.

Prices as listed on the company’s website in October 2026, before tax and gratuity; groups of eight or more add 15 percent, and the 2 and 3 p.m. departures have run at 20 percent off. The horseback and cookout combinations of earlier years are no longer sold on the site; the company refers riders to Blazin’ M Ranch and Trail Horse Adventures.

Good to Know

• Check in at 2900 W. State Route 89A in West Sedona, the tour center it shares with Earth Wisdom and Red Rock Western.
• Open 7 to 7 March through October, 7 to 6 November through February, closed Christmas Day.
• Ages 3 and up, under 16 with an adult, free boosters or harnesses for the smallest riders; no pregnant guests. Dogs allowed, since the Jeep is yours.

Facts checked October 2026 against the company’s own website. Compare every operator in our guide to Sedona Jeep tours, or drive yourself with our ATV and UTV guide.

Keep exploring: things to do in Sedona · best hikes in Sedona · best time to visit Sedona · Sedona, Arizona guide