Sedona has a way of making visitors into residents. People come for a week of red rocks and end up calling a Realtor on the drive back to the airport. If you’re somewhere on that trajectory, you’ll want a Realtor who knows the path well. Will Hamburg has walked it 240+ times.
About Will
Three Generations of Sedona Real Estate


Will Hamburg is a third-generation Sedona Realtor and Associate Broker at Realty ONE Group Mountain Desert. His family has been in Sedona real estate for nearly 70 years; his grandfather helped develop early neighborhoods in West Sedona and Uptown back when most of Sedona was still dirt roads.
Will has personally closed over 240 transactions in Sedona, including dozens of his own investment deals. He works extensively with out-of-area buyers, especially tech executives, doctors, and high earners pursuing Sedona real estate as a tax and lifestyle strategy. He’s a Homes for Heroes affiliate and a proud member of the Dyanna Nichols Real Estate Professionals team.
His approach: real MLS data, real local knowledge, no fluff. If you’re considering Sedona, whether to live full-time, vacation in, or rent out, Will would love to help you do it right.
Why Work With Will
What You Get With a True Local
Born here, raised here, building here
Three generations in Sedona. Will knows every neighborhood, every street, and the history behind half of them. That’s not a marketing claim, it’s just who he is. When you ask whether a property is in a flash flood zone or whether a certain HOA actually enforces its rules, Will doesn’t look it up. He already knows.
Investor-grade thinking
Will has personally closed dozens of investment deals in Sedona, from STR properties to 1031 exchanges to long-term holds. When you’re evaluating a Sedona property as a vacation home, rental, or tax strategy, you’re talking to someone who has actually run those numbers on his own money.
Real data, not fluff
Monthly market analysis pulled directly from MLS, interpreted through 35+ years of local experience and 240+ closed transactions. No hype, no doomscrolling, no “best time to buy” platitudes. Just what’s actually moving the Sedona market this month and what it means for your decision.
Areas of Focus
Sedona Neighborhoods
Sedona is small but distinct. Each pocket has its own price point, vibe, and resale dynamics. Here are the areas Will helps clients in most often.
Uptown Sedona
Walking distance to the galleries, restaurants, and shops at the tourism heart of Sedona. Historically the highest-priced neighborhood. Strong vacation rental demand where licensing permits. Tight inventory and strong appreciation.
West Sedona
The largest residential area with the most variety: family neighborhoods, ranch-style homes, custom builds, and luxury hillside properties. Where Will’s grandfather helped develop early subdivisions in the 1960s. Best overall mix of price and inventory in Sedona proper.
Village of Oak Creek
South of Sedona proper at the base of Bell Rock. Often quieter and more affordable than Uptown or West Sedona. Bell Rock views, golf course communities, and accessible entry points starting under $500k. Different STR rules than Sedona, worth a conversation.
Market Intelligence
Sedona Market Stats
Will publishes a monthly Sedona market report pulled directly from MLS data, interpreted through 35+ years of local experience. Built for buyers, sellers, and investors who want real data and concrete takeaways, not headlines designed to scare or excite.
See Current Sedona Market Stats →
Featured Properties
Will’s Featured Listings
Will personally represents a curated set of Sedona properties at any given time. Each one gets the full showcase treatment: professional photography, cinematic video walkthroughs, and the story of what makes it special. Browse his current featured listings on his dedicated site.
See Will’s Featured Listings →
Client Testimonials
Only Five-Star Reviews
“Will went out of his way to make sure my difficult-to-sell property got sold. He was empathetic to my situation and made me comfortable at all times. After I had already gone through several agents, Will was by far the standout for excellence.”
“Worked with Will on two deals. He is tenacious, smart, and honest. Couldn’t be happier with both properties. He also has a lucky charm in his back pocket, important and helpful in this competitive market.”
“We had a wonderful experience working with Will. He helped us explore land, then fixer-uppers, bringing in contractors for estimates, and ultimately found us the home we now own. We’re grateful for his patience, dedication, and expertise.”
Let’s Talk Sedona Real Estate
Whether you’re considering Sedona for a primary home, vacation home, or investment property, Will would love to hear what you’re looking for and tell you honestly whether the market is set up to deliver it right now.
William Hamburg, Associate Broker, Realty ONE Group Mountain Desert · Member of the Dyanna Nichols Real Estate Professionals team. Each office is independently owned and operated.